“You have to write a blog for your practice!”
You may have heard this line from colleagues, marketing professionals, or coaches. If your website is nothing more than a glorious resume and payment gateway, it might turn off potential customers. They want to know more about the person who will represent them.
Also, everyone else is doing that. Even large law firms have a blog on their website. They must do this for a reason.
So I decided to blog. But you don’t know how to start and have a lot of questions. Should I use a free blog host? Or should I use a paid one? What do I write about? How often should I write? Which topics bring in the most customers? Or should I write what is on my mind? Do I have to pay for SEO? Or are they SEO scams?
So if you click on this hoping to find the magic formula to instantly attract more clients with your blog, I am sorry to disappoint you. Blogging is a must-have but it isn’t really necessary if you have other marketing strategies. Some companies are getting clients regularly with the help of their blogs. Others are fine without them.
Today, I want to focus on the basics of creating and writing a blog.
Prepare. If your company has an existing website, the easiest way to start a blog is to incorporate it into your website. Create a blog section and start writing.
I recommend trying a few platforms and choosing the one you feel most comfortable with. This is important if you haven’t blogged before. Most blogging platforms should have basic text processing capabilities like being allowed to do so In bold, Diagonalor Underline Lyrics. The blogging platform should also be compatible with your computer. Finally, you must see if your posts are compatible with mobile platforms like smartphones or tablets as more people are using them for reading.
Whether you want to try the paid service for a platform is up to you, but you may want to inquire before doing so. The best reviews come from real people so you should ask those around you. I’ve heard most people say the premium services are not worth the hassle.
Blog Topics. The blog is empty without content. So what should you write about? If you are blogging for business, you should be writing about topics that your potential customers may be interested in. Since we live in an era of short attention spans, your goal is to keep the reader reading through to the end.
A very good topic for a blog post is a common question or problem that you get from potential clients. Usually their problems are so small that hiring a lawyer will not be cost effective. But a detailed blog post will be enough to help them. These topics are good because clients with smaller issues can turn to your blog instead of calling for a free consultation. It can also build your expertise for potential clients who are having bigger problems who may need your help.
Another good topic is an analysis of recent court decisions related to the field (s) of your practice. Since most court decisions contain a lot of legal language and technical citations, you can summarize the court ruling and reasoning. You can also provide some comments and explain to the reader why this court case is important.
If you brief cases in law school, this skill could be useful in the real world after all.
Also, if there is a new and developing legal area that you are interested in, write about it as well. Since region evolves without clear answers, you can get rid of the mistake as long as your logic is strong. It can also prove your experience early.
If there are any big stories in the news related to your industry, you can write about them and provide comments.
Finally, be attentive to your audience. If your main customers are from Main Street, you should reduce the use of technical or legal language. If you are looking for experts in the field or for a more sophisticated audience, you can be more liberal with complex prose.
Repeat writing. I see a lot of legal blogs dead after a few months. Sometimes because writers think they have nothing to write about. Others are frustrated that their blogging masterpieces did not fulfill their dream clients, but instead attracted tire lovers. Others get too busy with writing.
Personally, I think it’s a good habit to write regularly, even if it’s only once a month. Over time, your numerous posts will show the depth of your expertise. But don’t feel obligated to write too much, or it will feel like a chore.
Having a blog for your practice is a good idea. Chances are, someone will eventually read your post. People have contacted me about posts I posted here years ago. Like most new ventures, getting started is the hardest part. But once you get used to it, have fun with it, make your posts useful and share your posts with as many people as possible.
Stephen Chung is a tax attorney in Los Angeles, California. It helps people in basic tax planning and tax dispute resolution. He’s also sympathetic to people who have big student loans. He can be reached via email at email@example.com. Or you can contact him on Twitter (Embed a Tweet) And communicate with him Linkedin.